Give Your Hair The Mineral Care It Needs

The Ancient Solution To The Silky, Soft, Glowing Hair That You’ve Always Wanted With

Intense Shining

Discover the age-old secret used by the stars and Cleopatra herself that gave these legends their much-envied heads of hair.

Hair is clean, silky soft and shiny – just try to run your fingers through it!

Formulated with precious Dead Sea mud and minerals, our Mask, Shampoo and Conditioner hydrate and replenish to improve the look and feel of your hair and scalp.

Luxury haircare

Treat tresses with our selection of strengthening, damage-defying, hydrating, volumizing, frizz-taming, curl-coaxing products, including shampoos, conditioners and hair treatments. From the experts at -417, whether for everyday use or more targeted therapies for specific concerns, stock up on our edit of hardworking, hair-nourishing heroes.

Luxury shampoos

Saturate scalps and hydrate hair courtesy of the latest in luxury haircare technology. Formulated to target essential concerns, whether they be dry, oily, thinning or flat hair, color protection or anti-frizz, treat your hair locks to a healthy boost from root to tip with the best shampoos from -417.

Luxury conditioners

Restore moisture to tired, stressed-out hair with our luxury edit of hard-working conditioners. Formulated for every hair type, from curly tresses to straight locks, hydrate hair from root to tip with innovative formulas enriched with active ingredients. Including cult products from -417, hair is restored, rejuvenated and ready to be styled to perfection.

Luxury hair treatments

Daily stresses and harsh styling can leave hair looking and feeling lackluster, so turn to our edit of luxury hair treatments to boost your haircare regime and restore shine and strength to tired tresses. From products that care for your hair scalp to indulging treatments that add elasticity to damaged hair, explore our expert offering from haircare specialist -417.

Minerals melting into the skin

The ingredients from the Dead Sea make our hair care products stand out, resulting in lustrously healthy hair and scalp. Shop our luxurious hair care collections to heal, smooth, & nourish your hair from the inside out.

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