Clean beauty in cosmetics refers to a trend towards using products that are made with natural, non-toxic, and sustainable ingredients. The concept of clean beauty is centered around using products that are free from potentially harmful chemicals and synthetic ingredients.

Some key aspects of the clean beauty trend include:

Natural ingredients: Clean beauty products use natural and organic ingredients, such as plant extracts, essential oils, and minerals. These ingredients are often sustainably sourced and free from harsh chemicals.

Non-toxic: Clean beauty products do not contain harmful chemicals such as parabens, phthalates, and sulfates, which have been linked to negative health effects.

Sustainable: Many clean beauty brands use sustainable packaging and production methods, such as recycled materials and eco-friendly manufacturing practices.

Transparent labeling: Clean beauty brands often provide clear and transparent labeling that details the ingredients used in their products, allowing consumers to make informed choices about what they are putting on their skin.

Cruelty-free: Many clean beauty brands are also committed to cruelty-free testing, meaning they do not test their products on animals.

The clean beauty trend has gained popularity in recent years as consumers become more aware of the potential risks associated with traditional beauty products. By choosing clean beauty products, consumers can minimize their exposure to potentially harmful chemicals while also supporting ethical and sustainable business practices.

At -417, we believe in using clean, no-harm ingredients while delivering ingredient transparency. Clean Beauty helps us achieve this goal by delivering ingredient transparency, proving product efficacy and eco-ethical steps towards a more sustainable future. We utilize our collection of natural active ingredients and essential Dead Sea minerals that are used in the formation of our products.

Over 95% of our products are vegan and are suitable for use on sensitive skin. Our products are naturally and locally sourced, with pH-friendly levels and enriched vitamins. Our products don’t contain gluten, phthalate, sulphates or silicone. Our formulas are qualitative, naturally-sourced and safe. Our products and treatments are created with formulas combining technology and well-being for a positive, transformative effect on both body and mind.

Our Sensual Essence collection includes shampoos, conditioner and hair mud masks for a full hair treatment. We, at -417 invite you to explore sensual textures, enjoy irresistible fragrances, see wishful, unexpected results and live the Dead Sea experience. We included a few of our favorite products from the collection below with some tips on how to get the best use out of our products!

Watch your hair come alive with our Replenishing Moisture Mineral Shampoo, with the moisture and sheen it’s needed all along with your new vegan precious Dead Sea mineral shampoo. It hydrates to a new level by helping to both moisturize and seal moisture in. To use, apply a sufficient amount of shampoo on wet hair, massage into a lather and rinse away thoroughly.

With our Deep Nourishing Mineral Conditioner, feel the sensation of a truly lightweight, silky smooth hair conditioner that allows your hair to be light, manageable and maintain its volume. Helps maintain proper hydration levels by both hydrating and retaining moisture throughout the day. To use, apply a sufficient amount of conditioner on wet hair and massage into a lather and rinse away thoroughly.

Feel a massive rejuvenation to your dry, dyed or damaged hair with our vegan Recovery Hair Mud Mask. Your hair will feel nourished & renewed. Rehydrate overly dry hair that’s been damaged by sun, dyes, hot drying and even neglect. To use, massage into clean, wet hair and let stand for 1 to 2 minutes, then rinse thoroughly with water.